Between the end of the eighties and the beginning of the nineties, a new musical genre spread first in Holland and later in the rest of Europe.

The Style

Born from the tech hardcore scene, these 200 BPM sounds soon turned into a real subculture with a very specific aesthetic: shaved hair, eccentric looks and sportswear suits.

Australian garments became iconic for this cultural movement bacause of their comfort, perfect for a strong dance, and for the disruptive aesthetics of polo shirts, tracksuits, bomber jackets and caps.

In the 2021 we decided to give a new voice to this subculture with an experimental line called Hard Court, a re-adaptation of a sporting heritage that now finds new life between strobe lights, music and club aesthetics, without ever losing our original values.

Exploring cultural trends that shaped our story, in 2023 we created Archive: a dive into the icons of the past through oversized silhouettes, full zip jackets and original designs from 90s/2000s reinvented with a contemporary touch.