Between the end of the eighties and the beginning of the nineties, a new musical genre spread first in Holland and later in the rest of Europe.

The Style

Born from the tech hardcore scene, these 200 BPM sounds soon turned into a real subculture with a very specific aesthetic: shaved hair, eccentric looks and sportswear suits.

Australian garments became iconic for this cultural movement bacause of their comfort, perfect for a strong dance, and for the disruptive aesthetics of polo shirts, tracksuits, bomber jackets and caps.

In the 2021 we decided to give a new voice to this subculture with an experimental line called Hard Court, a re-adaptation of a sporting heritage that now finds new life between strobe lights, music and club aesthetics, without ever losing our original values.