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Simon Cracker x Australian
The bold and experimental aesthetic of Simon Cracker merges with the sporty DNA of Australian, giving life to a truly unique collaboration—radically outside the box.
Founded by Simone Botte and Filippo Biraghi, Simon Cracker is much more than an independent brand: it’s a manifesto that challenges the codes of traditional fashion. With an ironic approach and a deconstructed vision, the brand gives new life to existing materials, turning them into one-of-a-kind pieces that speak of identity, freedom, and creative rebellion.
It all starts with an idea: to dive into Australian’s incredible deadstock—semi-finished garments full of hidden potential—and reinterpret it with a fresh perspective. From there, a technical and visionary capsule takes shape, where deep black collides with bursts of neon, evolving into a runway presentation that blends original, upcycled, and meaning-rich pieces.
Simon Cracker x Australian is a raw, unfiltered creative dialogue where activewear meets experimental fashion on equal ground. The result? Genderless, versatile garments with strong visual impact. A collection that fuses comfort, provocation, and the freedom of self-expression.
Daring cuts, technical fabrics, and tailored finishes intertwine with bold prints, vibrant colors, and embroidered logos, creating an unexpected mix. Every detail pulses with energy—it’s a celebration of diversity, individuality, and the art of breaking the rules.
Founded by Simone Botte and Filippo Biraghi, Simon Cracker is much more than an independent brand: it’s a manifesto that challenges the codes of traditional fashion. With an ironic approach and a deconstructed vision, the brand gives new life to existing materials, turning them into one-of-a-kind pieces that speak of identity, freedom, and creative rebellion.
It all starts with an idea: to dive into Australian’s incredible deadstock—semi-finished garments full of hidden potential—and reinterpret it with a fresh perspective. From there, a technical and visionary capsule takes shape, where deep black collides with bursts of neon, evolving into a runway presentation that blends original, upcycled, and meaning-rich pieces.
Simon Cracker x Australian is a raw, unfiltered creative dialogue where activewear meets experimental fashion on equal ground. The result? Genderless, versatile garments with strong visual impact. A collection that fuses comfort, provocation, and the freedom of self-expression.
Daring cuts, technical fabrics, and tailored finishes intertwine with bold prints, vibrant colors, and embroidered logos, creating an unexpected mix. Every detail pulses with energy—it’s a celebration of diversity, individuality, and the art of breaking the rules.
