Tennis becomes an experience

Australian brings to the courts of the Tennis Club Milano Alberto Bonacossa an event that combines performance, community, and sports culture. For one day, the club becomes the home of Australian, the space where members, brand friends, partners, and top players meet for a unique event: the Australian Cup.

Space customization

The Tennis Club changes its look and is customized with dedicated graphics, installations, and visual details. Hostesses and ball boys wear uniforms created for the occasion, while athletes and guests are presented with a complete race kit, water bottles, keychains, stickers, and fragrance sets. The space is not just a backdrop but an active part of the experience.

The tournament: sport at the center

A men's doubles tournament with a PRO-AM format sees 32 members take to the court alongside coaches and young talents from competitive teams.

The protagonists

From top players to finalist members, every participant helps build the value of the event. The court becomes a shared space, where tennis returns to its most authentic dimension.

Every moment, every match, every connection is documented by a dedicated photo and video production that each participant receives personally to relive the Australian Cup experience after the event.

The magic of the final

The final, directed by international umpire Carlos Bernardes, sees members compete alongside two world tennis stars: Dušan Lajović and Salvatore Caruso.

Awards and recognition

Dalila Setti from SKY Sport hosts the awards ceremony, attended by sponsors along with the Presidents of Australian and the Tennis Club Milano Alberto Bonacossa.

The partners

Seven key partners embrace the project, offering prestigious prizes, gift cards, gadgets, and hospitality services:

• • Luigi Verga Orologi
  • Velasca
  • Yonex
  • Dunlop
  • Lario Milano Auto – Land Rover
  • Portofino Gin
  • Atkinsons

Beyond the court:
the Australian Cup Party

When the tournament ends, the experience continues. An aperitif and a DJ set welcome over 150 guests, transforming the closing into a new moment of meeting, storytelling, and sharing.

Digital & media coverage

The narrative also unfolds digitally. The creator @il_boomer_milanese_official, the ironic voice of the city, interprets the event with dedicated content, bringing the Australian Cup to a community of over 400K followers.

Dropshot Magazine, a reference point for tennis lifestyle, amplifies visibility with stories, live content, and in-depth analyses, in addition to photos and videos shared by the brand and partners.

The story is completed by press coverage: newspapers like Tennis Magazine and Il Tennis Italiano present the event as a concrete example of the intersection of tennis, style, and culture.

 

A story yet to be written

The Australian Cup marks the true Australian experience: a place where tennis becomes a common language among players, enthusiasts, and spectators who share the same space, the same rhythm, the same attitude.

A natural evolution of the brand born on the court, but grown through the people who live it every day.