History in the making
Australian was born in 1956, where Italian manufacturing tradition meets a passion for tennis. From the very beginning, the brand has interpreted the sport as an expression of character, style and identity, creating garments that reflect the elegance and functionality of Made in Italy design.
The kangaroo: the symbol of a winning heritage
In the 1950s, Australian tennis players dominated the international scene, embodying an ideal of the game defined by technique, elegance and discipline. It was an era that left a lasting mark on the history of the sport and helped shape its imagery.
From this heritage, the name Australian was born — a tribute to a style able to stand the test of time and renew itself without ever losing its identity.
The kangaroo embodies this spirit: a universal symbol of energy, momentum and determination. More than a logo, it is a distinctive and recognisable emblem that has accompanied the brand on courts around the world.
From its earliest sketch to its contemporary versions, the kangaroo has spanned more than seventy years of history, accompanying every transformation of the brand.
Since 1956, a journey through the Australian archives
1960s
In the 1960s, tennis was one of the most elegant and iconic sports. Its clothing reflected a refined aesthetic shaped by fine cotton polos, white shorts, wool garments and clean lines. Australian interpreted this language with great attention to detail, bringing fashion and sport into dialogue and creating collections that perfectly expressed the style of the era.
1970s
From the 1970s onwards, tennis entered a phase of major international growth: tournaments began reaching an increasingly wider audience, and champions became true global icons. Style evolved, moving beyond more traditional codes and establishing itself as an expression of personality, on and off the court. Australian accompanied this evolution by introducing colour into its collections and shaping bolder designs, expressing a new creative spirit and a society in the midst of transformation.
1980s
In the 1980s, tennis evolved into an increasingly dynamic and engaging spectacle, where performance and style came together. Australian collections reflected the energy of the decade through coordinated tracksuits, vibrant colours and versatile garments designed for an active, contemporary lifestyle. The brand strengthened its presence in professional tennis, helping define an aesthetic in which sportswear became a symbol of identity.
1990s
In the 1990s, sportswear became an integral part of European youth culture. Originally created for athletic performance, Australian tracksuits stood out for their iconic colour combinations and became a distinctive feature of urban style as well. Worn on and off the court, they came to represent a new way of experiencing sport, where functionality and aesthetic identity meet.
2000s
Australian continues to develop its sporting language, reinterpreting it through a contemporary lens. Its connection to professional tennis remains central, while the collections increasingly open up to lifestyle, with graphics and colour palettes that reflect the aesthetics of early 2000s sportswear.
Italian tradition, contemporary performance
Proudly Made in Italy
Where Australian style begins
More than 80% of our collections are made in Italy, between our Milan facility and a selected network of excellence partners across Lombardy.
We work with specialised workshops where technical expertise, manufacturing know-how and artisanal care come together to bring each garment to life. Rigorous controls are applied at every stage of the production process to ensure quality, precision and the highest standards.
Responsibility in every choice
For us, sustainability means acting responsibly, every day.
Durability is our first concrete commitment: we create garments designed to stand the test of time, thanks to quality materials and solid construction. We recover surplus stock, reintegrating it into new productions or enhancing it through dedicated projects, and we repair garments in our in-house tailoring workshop to extend their life cycle.
Lastly, we donate unsold products to charitable organisations, turning excess into a resource and supporting an ethical and responsible approach to our work.
Designed to last
Every garment is born from a rigorous design process, grounded in technical expertise, manufacturing experience and deep attention to detail.
From yarn selection to pattern development, every stage is followed with precision by a team of 35 specialists — including designers, pattern makers, product technicians and quality control experts. Finishes, stitching, reinforcements and internal constructions are designed and checked to ensure quality, durability and complete freedom of movement.
Tennis is in our DNA
Born on the court
Hall of Fame
Over the years, Australian has dressed some of the greatest figures in world tennis, including Ivan Lendl, Goran Ivanišević, Petr Korda, Jiří Novák and many others.
Alongside them, charismatic personalities such as Paolo Canè and Ronald Agenor brought character and unmistakable style to the court, making every appearance truly memorable.
Hall of Fame
Over the years, Australian has dressed some of the greatest figures in world tennis, including Ivan Lendl, Goran Ivanišević, Petr Korda, Jiří Novák and many others.
Alongside them, charismatic personalities such as Paolo Canè and Ronald Agenor brought character and unmistakable style to the court, making every appearance truly memorable.
Inside the game
With more than 110 affiliated clubs across Italy and over 14,000 members, Australian is an active sponsor and partner of the tennis community, supporting clubs, athletes and enthusiasts alike.
Through the supply of technical and representative apparel, Australian helps strengthen club identity and the sense of belonging within the sporting community, spreading its style throughout Italian tennis culture.
The clubs that have chosen Australian
The kangaroo’s new trajectories
Out of court
Legendary roads
The speed kangaroo
From Formula 1 with Elio De Angelis and Ivan Capelli, to powerboating with Piergiorgio Chiappa, and all the way to the dunes of the Paris-Dakar, Australian entered the world of motorsport by outfitting and providing technical support to drivers at the highest speeds.
Archive Australian
Powering the game
Archive Australian
Born from the meeting of the iconic aesthetics of tennis tracksuits and the European gabber/hardcore culture of the 1990s, the Archive collection now brings back to the forefront — through a contemporary lens — performance fabrics, vibrant palettes and iconic details that defined an era.
Discover the Archive collection