Between the late 1980s and the early 1990s, a new music genre spread first in the Netherlands and then across the rest of Europe, particularly in the Brescia area.

The Style

Born from the hardcore scene and the techno landscape, these 200 BPM sounds soon turned into a true subculture with a very precise aesthetic: shaved heads, eccentric looks and sportswear.

Australian garments became icons of this cultural movement, both for their comfort, perfect for hours spent dancing, and for the bold aesthetic of their polo shirts, tracksuits, bomber jackets and caps.

In 2021 we decided to give this subculture a new voice with an experimental line called Hard Court, a reinterpretation of our sporting heritage that now finds new life among strobe lights, music and the aesthetics of clubs and festivals, without ever losing our original values.

Exploring the cultural trends that shaped our history, in 2023 we created the Archive Line: a real dive into the icons of the past, with oversized silhouettes, full-zip jackets and original designs from the ’90s and 2000s revisited with a contemporary touch.