11
Simon Cracker x Australian
Simon Cracker’s irreverent, experimental aesthetic blends with Australian’s sporting DNA, creating a unique collaboration that radically breaks the mould.
Founded by Simone Botte and Filippo Biraghi, Simon Cracker is much more than an independent brand: it is a manifesto that rejects the codes of traditional fashion. With an ironic approach and a deconstructed vision, it transforms existing materials into one-of-a-kind pieces that speak of identity, freedom and creative rebellion.
It all starts with an insight: exploring Australian’s incredible deadstock – semi-assembled garments with hidden potential – and reinterpreting it with fresh eyes. The result is a technical, visionary capsule, where deep black meets bursts of neon, evolving into a runway show that mixes original, upcycled pieces full of meaning.
Simon Cracker x Australian is an unfiltered creative dialogue, where activewear and experimental fashion speak as equals. The result? Genderless, versatile garments with strong visual impact. A collection that combines comfort, provocation and freedom of expression.
Bold cuts, technical materials and tailoring techniques intertwine with graphic prints, bright colours and embroidered logos, creating a surprising mix. Every detail pulses with energy: it is a celebration of diversity, personality and the art of breaking the mould.
Founded by Simone Botte and Filippo Biraghi, Simon Cracker is much more than an independent brand: it is a manifesto that rejects the codes of traditional fashion. With an ironic approach and a deconstructed vision, it transforms existing materials into one-of-a-kind pieces that speak of identity, freedom and creative rebellion.
It all starts with an insight: exploring Australian’s incredible deadstock – semi-assembled garments with hidden potential – and reinterpreting it with fresh eyes. The result is a technical, visionary capsule, where deep black meets bursts of neon, evolving into a runway show that mixes original, upcycled pieces full of meaning.
Simon Cracker x Australian is an unfiltered creative dialogue, where activewear and experimental fashion speak as equals. The result? Genderless, versatile garments with strong visual impact. A collection that combines comfort, provocation and freedom of expression.
Bold cuts, technical materials and tailoring techniques intertwine with graphic prints, bright colours and embroidered logos, creating a surprising mix. Every detail pulses with energy: it is a celebration of diversity, personality and the art of breaking the mould.
